Detailed Definition
JSON-LD (JavaScript Object Notation for Linked Data) is a standard format for embedding structured schema data in web pages, describing entities to search engines to enable rich snippets.
Glossary HubSEO
What is JSON-LD?
A structured data markup format based on JSON for schema metadata.
1 min read•Updated 2026-06-08
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Practical Example
Code/Output block{
"@context": "https://schema.org",
"@type": "WebSite"
}Why It Matters
JSON-LD is Google's preferred format for structured schemas. It is easy to write, parses cleanly, and separates human-facing layouts from structured data representations.
Common Use Cases
1
Injecting FAQ schema markups dynamically on web tools pages
2
Describing product review ratings to output stars in search findings
3
Adding company profile details to secure Google Knowledge Graph placements
Frequently Asked Questions
It can be placed in either the <head> or <body> sections of the HTML document.
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