Detailed Definition
A meta description is an HTML tag containing a summary of a web page's content. It is typically displayed under the blue link title in Search Engine Results Pages (SERPs).
Glossary HubSEO
What is Meta Description?
An HTML attribute that provides a brief summary of a web page in search listings.
1 min read•Updated 2026-06-08
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Practical Example
Code/Output block<meta name="description" content="Learn what a URL slug is, why it matters for SEO, and how to create them..." />
Why It Matters
While not a direct ranking factor, meta descriptions determine organic Click-Through Rate (CTR). A compelling description encourages users to choose your link over competitors.
Common Use Cases
1
Writing keyword-rich hooks for blog entries to attract clicks
2
Describing product benefits on e-commerce catalog pages in search listings
3
Standardizing default share snippets for social media index cards
Frequently Asked Questions
The ideal length is between 120 and 160 characters so it doesn't get cut off in search listings.
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